"The label you give yourself cannot impact external forces that are not motivated by your own psychology or influenced by a third party's pre-existing consciousness of you. We are all presented with reasons to struggle which come from completely external forces; to pretend that one is not struggling is either arrogance or an admission of defeat. To admit that one is struggling is a sign and a source of strength." - Evan A. Baker

Friday, June 21, 2013

CastingAbout Adds New Feature

Breakdowns sent me their press release about their new service, cause I'm kinda a Google search resource when people type in 'Actors Access'.


Friday, June 14, 2013 ( Los Angeles ) — CastingAbout, the online casting and production guide, has expanded its service to include commercial casting directors and staff in both Los Angeles and New York . CastingAbout has long been the industry's go-to source for theatrical casting assignment and contact information; the addition of commercials now makes CastingAbout a more complete resource for actors, agents, managers, and other industry professionals.

"This is easily one of our most-requested features," says CastingAbout Co-Founder Blair Hickey. "Actors and talent reps have come to trust and rely on the information we post for film, TV and theater offices, and lately there's been a growing demand for us to cover the commercial world as well."
Co-founder Brian Wold adds, "Since commercial projects work and move a bit differently than theatrical ones, we took the time to figure out the best way to integrate that world into our current site, while still delivering the most useful, accurate and up-to-date information possible. We think we found a good solution, and could not be more excited about the launch."

The new listings do not include individual commercials being cast, but instead introduce a new composite project type. This singular "Commercials" project can now be found in the listings of any office in LA or NY that actively casts commercial spots. By incorporating commercial work into the same space as theatrical listings, CastingAbout's informational grids now provide a more complete overview of who's casting what in both cities.
"Nothing compares to CastingAbout as a snapshot of the casting industry," says Wold. "It's an incredibly powerful marketing tool. For the pro actors out there who study casting directors and their work, who track the careers of CDs they've worked with in the past -- those who really understand the power of building relationships -- this service, frankly, is essential." 
CastingAbout listings are monitored daily by research teams in Los Angeles and  Manhattan , who gather data directly from casting and production offices. Updates are processed and published in real time. The annual service is $39.95 and can be accessed at http://www.castingabout.com.

CastingAbout was founded in 2004, and acquired by Breakdown Services, Ltd. in 2008.

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