CASTINGABOUT EXPANDS SERVICE TO INCLUDE COMMERCIAL CASTING DIRECTORS IN
NEW YORK AND LOS ANGELES
Friday, June 14, 2013 ( Los Angeles ) — CastingAbout, the online casting and production guide, has expanded its service to include commercial casting directors and staff in both Los Angeles and New York . CastingAbout has long been the industry's go-to source for theatrical casting assignment and contact information; the addition of commercials now makes CastingAbout a more complete resource for actors, agents, managers, and other industry professionals.
"This is easily one of our most-requested features," says CastingAbout Co-Founder Blair Hickey. "Actors and talent reps have come to trust and rely on the information we post for film, TV and theater offices, and lately there's been a growing demand for us to cover the commercial world as well."
Friday, June 14, 2013 ( Los Angeles ) — CastingAbout, the online casting and production guide, has expanded its service to include commercial casting directors and staff in both Los Angeles and New York . CastingAbout has long been the industry's go-to source for theatrical casting assignment and contact information; the addition of commercials now makes CastingAbout a more complete resource for actors, agents, managers, and other industry professionals.
"This is easily one of our most-requested features," says CastingAbout Co-Founder Blair Hickey. "Actors and talent reps have come to trust and rely on the information we post for film, TV and theater offices, and lately there's been a growing demand for us to cover the commercial world as well."
Co-founder Brian Wold
adds, "Since commercial projects work and move a bit differently than
theatrical ones, we took the time to figure out the best way to integrate that
world into our current site, while still delivering the most useful, accurate
and up-to-date information possible. We think we found a good solution, and
could not be more excited about the launch."
The new listings do not include individual commercials being cast, but instead introduce a new composite project type. This singular "Commercials" project can now be found in the listings of any office in LA or NY that actively casts commercial spots. By incorporating commercial work into the same space as theatrical listings, CastingAbout's informational grids now provide a more complete overview of who's casting what in both cities.
"Nothing compares
to CastingAbout as a snapshot of the casting industry," says Wold.
"It's an incredibly powerful marketing tool. For the pro actors out there
who study casting directors and their work, who track the careers of CDs
they've worked with in the past -- those who really understand the power of
building relationships -- this service, frankly, is essential."
CastingAbout was founded in 2004, and acquired by Breakdown Services, Ltd. in 2008.
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